There are several cases where an email forwarder or alias may be useful. Here is a brief explanation of forwarders and how they can help make your email management easier.
What is Email Forwarding?
Email forwarding is exactly what it says on the tin. You can set up a forwarder so that any mail that is received from one account is forwarded to another account or even several accounts.
Why would I need to use forwarding?
The short answer is that you don’t. Most users will never need to set up an email forwarder. However, there are several instances where they can come in handy.
You can use forwarders to set up alias accounts. For example, if your name is Robert but most people call you Bob, you can create a mailbox for email@example.com and an alias for firstname.lastname@example.org. This way you can use both mailbox names, but only need to manage one mailbox.
Or, if your community knows you by a nickname. For example, I grew up with several people everyone called Buddy. I found out later in life that none of them were actually named Buddy. You can create an email with your actual name and then set up an alias for your nickname.
An alias can also be used if you change your name, for example, due to marriage.
If you have a team of sales people that all have their own individual email addresses, you can create a alias called email@example.com and set it to forward to each team member’s inbox.
This is also very useful for internal emails and memos. Instead of filling up the ‘To’ field of your email with all of your staff’s email addresses, you can create a forwarder called ‘staff’. Next time you need to send an email to the whole staff, send it to firstname.lastname@example.org and everyone will get a copy.
If you have a mailbox that receives important emails, you can set it up to forward a copy of the email to another archive account or even several accounts. Remember, if you can set up a forwarder for an existing mailbox and both targets will receive the email.
Another good use of forwarding is to hide your personal mailbox from public view. For example, you can create a forwarder that will forward email@example.com to firstname.lastname@example.org. This way you can have the sales account on your website without putting your personal account in public view.
If you have an employee that is no longer with your team, you will most likely want to close their email account. But what if they still have customers using their email as a contact? You would lose that business.
No worries. You can close the account as normal, but set up a forwarder for the account so any mail sent to the old account will be forwarded to whoever is taking over their role.
What it can not do?
While forwarding is great for moving mail from one account to another, it does have some limitations.
While it is possible to use forwarders for bulk mailing lists, it is not very efficient. Luckily, the Mailing List app is perfect for this use case. You can find information in this service here.
Email forwarders only push the emails from one account to another, without any filtering or sorting. If you want a method of sorting emails, you may want to look into Email Plus Addressing.